- The Standard of Purity
- Up to 3x More Plaque Removal*
- Stain Defense™ Technology
- Helps Remove Stains & Prevent New Ones From Setting
- Removes Stains & Plaque
- Clean Minty Taste
- Gently Cleans Teeth
- 2 Shades Whiter Smile
- Strengthens Enamel
- Deep Cleans Teeth & Gums
- Freshens Breath
- Cavity Protection
Uses – Aids in the prevention of dental decay.
At Arm & Hammer, we like to be different.
Naturally powered by baking soda, our toothpaste goes beyond cleaning, giving you stronger, healthier teeth and gums. And unlike regular toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, removing up to 3X more plaque in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes.**
*In hard-to-reach areas compared to leading toothpaste
**Data on file
| Active ingredient | Purpose |
| Sodium fluoride 0.24% (0.17% w/v Fluoride Ion) | Anticavity |
| Inactive ingredients | |
| sodium bicarbonate, peg-8, tetrasodium pyrophosphate, peg/ppg 116/66 copolymer, sodium percarbonate, silica, sodium saccharin, flavor, water, sodium lauroyl sarcosinate, sodium lauryl sulfate. | |
Suggested use
- Do not swallow
- Supervise children as necessary until capable of using without supervision
Adults and children 2 years and older: Brush teeth thoroughly after meals or at least twice a day, or use as directed by a dentist or physician.
Children under 6 years: Instruct in good brushing and rinsing habits (to minimize swallowing).
Children under 2 years: Ask a dentist or physician.
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